The Challenge: Too much choice
If you have ever visited one of Westfield’s vast malls you’ll know the choice of products on offer can be overwhelming.
To increase engagement on its website, Westfield asked Snap Tech to come up with a solution enabling its customers to discover products more effectively.
Snap Tech created ‘Westfield Edit Me’ a bespoke, non-transactional site aimed at improving product discoverability. You may have seen it advertised on billboards around London.